Case study 03
Rosie Johnson
The InHaus team wrote Like a Stone, then built the connected release system around it: artwork and photography, DSP assets and distribution management, Spotify playlisting, Meta advertising campaign, TikTok and Meta channel management, and an About Last Nite performance at COLAB Tower in London.
Like a Stone / About Last Nite London
A modern-country single built by InHaus from the writing room to release day, Spotify discovery and a London stage.
Client
Rosie Johnson
Release
Like a Stone
Market
London, UK
Live date
14 October 2025
The challenge
Like a Stone needed one clear system around the music: a distinctive modern-country identity, release-ready infrastructure, a consistent social presence, targeted discovery and a live moment that made the campaign tangible.
The InHaus response
We connected songwriting and production, artwork and photography, DSP delivery, playlisting, Meta advertising, TikTok and Meta management, and the About Last Nite booking into one release journey.
Written and produced by InHaus
Before the media plan, there was the music. InHaus helped write and produce Like a Stone, shaping the emotional centre of the release and giving every visual, content and promotional choice a shared foundation.
Streaming result
Spotify plays
The connected campaign supported 65,822 verified Spotify plays for Like a Stone, making it Rosie's strongest-performing track in the supplied catalogue snapshot.
From single to stage
On 14 October 2025, Rosie joined the shared About Last Nite bill at COLAB Tower in London. The InHaus booking carried Like a Stone into a physical room—creating a genuine performance milestone, new audience contact and a live expression of the campaign world.
03.01
InHaus songwriting and production shaped Like a Stone into the emotional and creative anchor for everything that followed.
03.02
Artwork, styling and campaign photography translated Rosie's modern-country identity into a distinctive carousel-lit release world.
03.03
DSP assets, distribution management and Spotify playlisting gave the single a coordinated path into the market.
03.04
Ongoing TikTok and Meta management connected campaign content, captions and publishing into one consistent artist story.
03.05
Meta advertising carried the strongest campaign creative to aligned audiences, with activity managed as part of the release system.
03.06
InHaus booked Rosie for About Last Nite at COLAB Tower on 14 October 2025—moving the campaign from release-day attention into a shared London room.
Campaign evidence
Follow the public artist profile, Spotify release, campaign channel and COLAB Tower milestone that carried Like a Stone from the writing room into the wider world.
Official artist site
Artist biography, releases and the official live history documenting the COLAB Tower date.
Open source ↗Release proof
The track at the centre of the InHaus songwriting, production and release campaign.
Open source ↗Social channel
The public-facing Meta channel used to carry Rosie's artist world and campaign story.
Open source ↗Live campaign
InHaus booking and event promotion · London · 14 October 2025.
Build what comes next
Bring strategy, content, promotion and campaign management into one connected artist system—built around your music, goals and budget.
