01
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Strategy & Direction
InHaus turns your campaign goals into a concise strategy and timeline through the Artist Playbook, tier-based campaign concepts and one refined master plan.
Artist Playbook
Creative route
Master plan
Your music.
Your way.
A strategy-led release system
Social Media Strategy, Social Marketing, PR and Promotion.
Artist strategy ✦ Content creation ✦ Fan-account momentum ✦ DSP distribution ✦ Playlisting ✦ PR & UGC ✦ Monitoring & iteration ✦ Artist strategy ✦ Content creation ✦ Fan-account momentum
How it works
One idea.
Every touchpoint.
InHaus makes content that works for you. Social Media Management that takes the hard work off of your hands so you can focus on making music and art that speaks to people.
Are you falling away in the algorithm? We can get you out of that hole. Get heard, get seen, get playlisted. Make hits that get heard and seen all over the world, by people who become fans.
Stop imitating. Stop second-guessing. Start building something unmistakably you—not just art, but an ecosystem.
02
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Create Your Content
We conceptualise, create, film, photograph, design and implement all your social media assets and content as needed—from artist-channel content to fan-account hooks, captions and publishing.
Artist channels
Fan accounts
Publishing
03
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Platform Exposure & Growth
Influencer marketing, paid Meta Ads, post boosting, PR, Spotify Playlisting, UGC, distribution and DSP assets can be added when the campaign needs extra reach.
DSP
Playlisting
PR · UGC · Paid
04
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Review & Monitoring
Ongoing monitoring, structured reviews and insight-led content iterations help us improve hooks, formats, publishing choices and campaign performance.
Monitor
Interpret
Refine
The Artist Playbook
Before attention, find clarity.
You already have talent. You probably already have songs. What most artists struggle with is clarity: who they are, what they stand for, what makes them distinct and how that identity translates into a visual world, messaging, content and long-term growth.
The Artist Playbook is the creative decision-making guide for your overall content strategy. It defines how you present your artistic brand, what you want audiences to understand about you, and the creative direction that brings it all to life. It establishes the strategy - the why - behind every piece of content, while allowing the work to evolve as real audience insights emerge. That is the Artist Playbook.
The InHaus Artist Playbook solves that.
We do not start with follower growth
We start with who you really are.
What story are you telling? What defines you? What should someone feel when they experience you and your music? What space does your music occupy?
Core narrative
The story and worldview at the centre of the artist.
Artist archetype
A clear creative and behavioural point of reference.
Emotional positioning
The territory your music and identity can own.
Audience identity
The people who relate to, aspire to or see themselves in your world.
Brand intersection
Sound, visuals, lyrics and messaging aligned into one direction.
Documented framework
A practical reference for content, shoots, press, live shows and future releases.
Selected artist campaigns
Projects we have worked on.
From full PR and single release campaigns, sold-out shows and festival campaigns to social content, paid media, songwriting, production and Spotify growth—discover how InHaus turns each artist's goals into a connected campaign.
Case study 01
01
theGemini
Let There Be Dragons / About Last Nite
View case study ↗A full release ecosystem spanning music, media, visual production and live touring.
Artist strategy
Brand development
Release management
Case study 02
02
Mila Smith
The Adults Are Talking / Mieliepop 2026
View case study ↗A four-week Meta and TikTok campaign that converted paid social discovery into Spotify listening and live festival visibility.
Spotify campaign
Meta advertising
TikTok advertising
Case study 03
03
Rosie Johnson
Like a Stone / About Last Nite London
View case study ↗A song-to-stage campaign spanning writing, production, release management, paid discovery and a London live moment.
Songwriting
Music production
Artwork & photoshoots
Case study 04
04
Linn Sandin
Candy / Just Tell Me
View case study ↗Two InHaus songwriting and composition credits within a catalogue reaching a substantial global audience.
Songwriting
Composition
Lyric development
Packages
See exactly what you get.
Swipe horizontally to compare all four packages →
8-week single release
Core deliverables
The strategic foundation is included in all four tiers.
Bronze
The artist essentials: Playbook strategy, release planning, artist-channel content and full publishing management.
Silver
A fuller artist world with expanded artist-channel content and publishing, plus a focused layer of hook-led fan-account clips for self-managed rollout.
Gold
A growth-focused campaign with expanded artist and fan-account content, managed fan publishing and UGC campaign administration.
Diamond
The complete campaign system with maximum artist and fan-account content, expanded publishing, UGC, PR and radio pitching.
Strategic foundation
Artist Playbook workshop
✓
Included
✓
Included
✓
Included
✓
Included
Strategic Consultation Sessions
✓
Included
✓
Included
✓
Included
✓
Included
Campaign strategy and release delivery
Conceptual Development
·
One
·
One focused route
·
Two
·
Three
Concept Implementation
✓
Included
✓
Included
✓
Included
✓
Included
Spotify / DSP Asset Development
·Optional add-on
·Optional add-on
·Optional add-on
·Optional add-on
Song Distribution Management
·Optional add-on
·Optional add-on
·Optional add-on
·Optional add-on
Campaign duration
·
8 weeks
·
8 weeks
·
8 weeks
·
8 weeks
Content development and publishing
Content Creation
·
12 pieces
·
16 pieces
·
24 pieces
·
36 pieces
Social Media Management
·
12 units
·
16 units
·
24 units
·
36 units
Artist platforms
·
TikTok · Instagram/Facebook
·
TikTok · Instagram/Facebook
·
TikTok · Instagram/Facebook
·
TikTok · Instagram/Facebook
Fan-account content development
×
Not included
·
25 clips
·
50 clips
·
100 clips
Fan-account publishing management
×
Not included
·
Self-managed
·
15 posts
·
30 posts
Playlisting and discovery
Custom SEO playlisting plan
×
Not included
×
Not included
·
Growth plan
·
Pro plan
Editorial DSP pitching
✓
Included
✓
Included
✓
Included
✓
Included
Campaign management
Client communication and follow-ups
✓
Included
✓
Included
✓
Included
✓
Included
Cross-service metric monitoring
✓
Included
✓
Included
✓
Included
✓
Included
Structured campaign reviews
✓
Included
✓
Included
✓
Included
✓
Included
Insight-led content iteration
·
As needed
·
As needed
·
As needed
·
As needed
Growth services and client-funded budgets
Influencer Marketing and User Generated Content Admin
×
Not included
×
Not included
✓
Included
✓
Included
Creator Spend
×
Not included
×
Not included
·
Client budget
·
Client budget
PR Campaign
×
Not included
×
Not included
×
Not included
✓
Included
Social Advertising Administration
✓
Included
✓
Included
✓
Included
✓
Included
Client-controlled Ad Spend
·
Client budget
·
Client budget
·
Client budget
·
Client budget
Song Development Session
·
Optional
·
Optional
·
Optional
·
Optional
Build Package
Build your package.
Select exactly what services you need, adjust the quantity and check the price.
Build your own
Create your custom package with our team today
For a scope outside Bronze, Silver, Gold or Diamond—including songwriting, song development or music-video production—book a private package call.
Always included
Artistic and Strategy Workshop
A deep-dive to understanding your artist identity, branding, audience, your positioning, creative direction and your distinctive release approach.
✓
Strategic Consultation Sessions
A deep-dive to understanding your artist identity, branding, audience, your positioning, creative direction and your distinctive release approach.
Included release delivery
Strategy moves into execution
Conceptual Development
Conceptual routes are presented according to the chosen tier.
Concept Implementation
The selected route is refined into the working release plan.
Core release services
Select your release services
Choose either service individually or select both. Every selection updates your live package total.
Core service
Personal Artist Accounts + Fan Accounts
Push + Pull Marketing
Personal Artist Accounts
Publishing + Management
Campaign Strategy + Content Development
Content Creation
Choose who creates the original campaign content. Publishing and management remain independently selectable below.
TikTok and Instagram/Facebook
—— each
Original artist-led content developed from the campaign master plan for TikTok and Instagram/Facebook.
Social Media Management
Select 0 to manage your own accounts, or match the content quantity for full InHaus Content Management.
—12 units selected
Choose the quantity required for the campaign; set to 0 to exclude
—— each
Content Creation + Optimisation
- Adapted for Instagram / TikTok
- Compatibility & Conceptual Integration
- Strategy Iteration
Add-on service
SEO Playlisting
Select the quantity through the exposure level below.
Playlist Placement
Spotify Editorial Playlist Pitch (Development)
Relevant Independent Playlist Outreach
Editorial Submission
Estimated streams and playlist counts are campaign targets supplied with the source pricing, not guaranteed outcomes. Currency conversions are indicative.
Bolt-on services
Add only what moves the needle
Client-controlled Ad SpendEnter the amount in GBP. It will be included in the live total shown in your package summary.
Monitoring + Reporting
Reviews Social Media
Review across the selected campaign services.
Streaming Performance Reviews
Review of streaming performance.
Follow-Up Communication
Follow-up communication across the selected services.
Start with your scope
Choose a package to begin.
Select the Playbook-only option or one of the four release packages above. Your exact inclusions, quantities and live total will then appear here.
Free introductory call
Schedule a Free Consultation.
Tell us where you are in your artist journey and what this release needs to achieve. This introductory conversation helps us identify the right next step.
Free consultation: a short introductory scope conversation.
Before you build
Good to know.
What production costs are quoted separately? +
Locations, actors or models, wardrobe, props, costumes, masks and travel outside the agreed area are quoted separately when a campaign requires them.
Can I remove the strategy? +
No. The two-day Artist Playbook workshop is the strategic foundation and is included in every package at £203.
When do contracts, payment and account access happen? +
After your package and scope are confirmed, InHaus issues the service agreement and NDA. Secure platform-access onboarding unlocks only after the required signatures and payment confirmation. Payments are processed securely through the available international and South African payment gateways during onboarding.
Will I need to share my passwords? +
Some services may require account credentials, but never at enquiry stage and never through an ordinary website field or email. After the final scope, contract and NDA are signed and the required payment is confirmed, InHaus will unlock secure access onboarding. Official delegated roles are used wherever possible; any necessary password is collected through a separate encrypted credential vault with restricted team access and an audit trail.